Spotlight On: Wild Deodorant

For years, the deodorant industry remained unchanged. Every store’s deodorant aisle looked pretty much identical, with just a few brands offering very similar products — all of which were packaged up in single-use plastic containers.

Until Wild came along.

Wild disrupted the deodorant industry, bringing a fresh take to natural and sustainable deodorant.

Launched in 2020 as a solution to single-use, disposable bathroom products, it didn’t take long for Wild to win over the hearts — and armpits — of conscious consumers.

Wild Deodorant comes in compostable paper refill packaging, which you can insert into reusable, aluminum applicator cases. The B-corp’s eco-friendly, vegan deodorant solution has helped them to divert up to 150 tonnes of waste from landfill and fund reforestation initiatives.

Wild rose to beauty-product fame through intense social media and influencer marketing, which has amassed over a quarter million followers.

Since achieving market success, Wild has naturally encountered its skeptics who dispute that the product stops you from smelling, while others insist that it does. And with a higher price point than most, it’s not positioned to be the most accessible deodorant product on the market.

One of the most notable things about Wild is its range of unique scents. Their refills feature jasmine & mandarin blossom, pomegranate & pink peppercorn, and sandalwood & patchouli, as well as indulgent limited edition scents including salted caramel popcorn, toffee apple, peach bellini, lemon meringue pie, pina colada, toasted marshmallow, mulled wine, and more.

Applying these delicious-sounding scents not only smells incredible, it also feels like I’m applying a moisturizer to my underarms — a sensation I’d never experienced until trying Wild.