Cosmetics & Perfumes
8 articles in this category
Understanding Supreme Luxury Fashion Brands
A closer look at the supreme luxury fashion tier of the SmartZup pyramid: Chanel, Hermès, Dior and Louis Vuitton, and the factors that put them at the top.
From Ownership to Identity: How Brands Shape Experiences and Transform Us
How brands are moving from selling products to staging experiences and personal transformation, with examples from LVMH, carmakers, consumer brands and hotels.
Why Did Luxury Fashion Brands Expand To Beauty?
Why luxury fashion brands expanded into beauty, from Chanel No. 5 in 1921 and Chanel makeup in 1924 to the brand appeal, margins and loyalty that beauty brings.
Spotlight On: Sephora
Every beauty junkie knows — and loves — Sephora. The French brand, often regarded as a trailblazer in the beauty industry, has established itself as the ultimate destination for makeup and skincare lovers.
5 Ways The Ordinary Changed The Skincare Game
The Ordinary’s best-selling product, a face serum combining zinc and niacinamide, cost $5.90 when it first launched. Products from other brands with the same formulation can cost over $100. When skincare brand The Ordinary launched back in 2016, it was an instant hit.
Spotlight On: Wild Deodorant
For years, the deodorant industry remained unchanged. Every store’s deodorant aisle looked pretty much identical, with just a few brands offering very similar products — all of which were packaged up in single-use plastic containers. Until Wild came along.
The Ultimate Gifts Pyramid For Her
The SmartZup Women’s Gift Pyramid offers gift ideas for her by price tier, from under $25 upward, for the holidays, birthdays, Women’s Day or any occasion.
Yves Saint Laurent: A Brand That Dressed Revolution
It is fascinating how our perception of a brand evolves once we understand the story behind it.