Tourism Destination
10 articles in this category
The Hotel Brand Pyramid – From Budget to Luxury Rankings
The SmartZup Hotel Brand Pyramid ranks hotel brands from budget chains to luxury and palace hotels, and explains why star ratings measure amenities, not luxury.
From Ownership to Identity: How Brands Shape Experiences and Transform Us
How brands are moving from selling products to staging experiences and personal transformation, with examples from LVMH, carmakers, consumer brands and hotels.
Why Are German Christmas Markets So Popular?
Why German Christmas markets are so popular: their history since Dresden’s 1434 Striezelmarkt, visitor numbers, Nuremberg’s Christkindlesmarkt and festive food.
Unlocking Brand Loyalty Through the Power of Friendship
Why some brands and experiences feel like a best friend, and how brands could build deeper loyalty by recognizing the passionate customers who love them.
Christmas in Amsterdam: A Festive Wonderland
Christmas in Amsterdam: Dutch traditions such as Sinterklaas, must-visit Christmas markets, festive food and drinks, and the city’s Christmas lighting show.
Two Major Sports Events That Shaped Europe’s Summer 2024
How UEFA Euro 2024 in Germany and the Paris 2024 Olympic Games shaped Europe’s summer, with record attendance, fan zones and a boost for local hospitality.
Madrid: Top Attractions, Dining, and Cost of Living
A guide to Madrid covering its history, population, climate, food, top attractions, cost of living and universities, based on a family visit to the city.
The World’s Top 100 Attractions – The Tourism Attractions Pyramid
The SmartZup Tourism Attractions Pyramid ranks the world’s top 100 attractions, from natural wonders and landmarks to theme parks, museums and gardens.
Top Tourist Destinations by Arrivals: The Global Tourism Pyramid
The world’s top tourist destinations by international arrivals, led by France, Spain and the United States, and what draws millions of visitors to each country.
Why I Madly Fell In Love With Versailles
A personal journey to the Palace of Versailles, exploring Louis XIV’s vision, the Hall of Mirrors, court life, fashion and perfume in the Sun King’s palace.