luxury goods
11 articles in this category
The Fashion Brands Pyramid: A New Hierarchy for Fashion Brands
We describe the positioning of fashion brands and retailers around the world into a simple hierarchy.
The Shoe Brands Pyramid: A New Hierarchy For Designer Shoe Brands
The SmartZup Shoe Brand Pyramid maps the footwear hierarchy, from fast fashion and mass-market brands to luxury fashion houses and master bespoke shoemakers.
Why Is France the Leading Country in Luxury Fashion Brands?
How cities become destination brands, from 2024’s trending summer destinations to the influence of digital platforms and AI on travel choices and overtourism.
From Ownership to Identity: How Brands Shape Experiences and Transform Us
How brands are moving from selling products to staging experiences and personal transformation, with examples from LVMH, carmakers, consumer brands and hotels.
Bvlgari: The Quintessence of Italian Excellence
Bvlgari, elegantly stylized as BVLGARI, stands as an Italian pinnacle of perfection and luxury, revered for its exquisite high fine jewelry, avant-garde timepieces, sophisticated fragrances, fine accessories, and opulent leather goods— not to mention its prestigious hospitality ventures.
The Enduring Value of Classic Luxury Products
What makes a classic luxury product, why luxury houses keep their icons, examples that have stood the test of time, and whether classic pieces grow in value.
Hermès: The World’s Most Exclusive Fashion Luxury Brand?
Should Hermès occupy a cherished place in your personal pantheon of luxury, this piece was crafted with discerning connoisseurs like you in mind.
Medusa’s Dynasty: Versace from Gianni to Donatella
The story of Versace, founded by Gianni Versace in Milan in 1978 and led by Donatella since 1997, with its signature style, popular products and sub-brands.
Prada: The Italian Luxury Fashion House of Modern Innovation
Prada’s story from Mario Prada’s 1913 Milan leather shop to Miuccia Prada’s nylon backpack and global success, with its products, finances and pop culture.
Why Luxury Brands Captivate Us: A Deep Dive Into Consumers Behavior
What drives customers to wait in line for hours to gain entry to their favorite luxury brand store? Who can truly resist the allure of luxury, particularly when it comes to high-end fashion?
Yves Saint Laurent: A Brand That Dressed Revolution
It is fascinating how our perception of a brand evolves once we understand the story behind it.