Brand Identity
5 articles with this tag
The Hotel Brand Pyramid – From Budget to Luxury Rankings
The SmartZup Hotel Brand Pyramid ranks hotel brands from budget chains to luxury and palace hotels, and explains why star ratings measure amenities, not luxury.
Automotive Brand Pyramid: A New Hierarchy for Car Brands
If you’re looking for a practical guide to gauge where your favorite car brand is placed before you are thinking of a new car, look no further than our Pyramid of Car Brands.
Do You Know Your Favorite Brand Has A Personality?
Coca-Cola or Pepsi? Explore how the brands you choose reflect a “we” or “I” cultural identity, from Coca-Cola’s togetherness to Pepsi’s individualism.
Do You Identify With Your Favourite Brands?
From the start of the SmartZup journey, we decided to develop a branddirectory so our audience could scroll and find their favourite brands, confirmingtheir passion, and love and discover new brands.
From Fries to Personality: What Your Brand Choice Says About You
McDonald’s or Burger King? Discover what your fast-food brand choice says about your personality and whether it reflects a “we” or an “I” mentality.