SmartZups
9 articles in this category
From Ownership to Identity: How Brands Shape Experiences and Transform Us
How brands are moving from selling products to staging experiences and personal transformation, with examples from LVMH, carmakers, consumer brands and hotels.
Unlocking Brand Loyalty Through the Power of Friendship
Why some brands and experiences feel like a best friend, and how brands could build deeper loyalty by recognizing the passionate customers who love them.
Cartier – That Endless Love Story
A personal story of a family’s Cartier Trinity ring and the history of the French jeweler, from Louis-François Cartier’s 1847 Paris workshop to global icon.
Luxury Hospitality Defined: My Cherished Memories with Four Seasons Hotels
Review of Four Seasons Hotels & Resorts brand.
Spotlight On: Brunello Cucinelli
In 2007, while attending a conference in Cannes, my luggage got misplaced by the airline during a layover in Paris. Consequently, I found myself needing to purchase a new set of clothes for the next three days.
Kinder Chocolate: The Perfect Surprise and Sweet Treats for Every Celebration
The Kinder chocolate story, from Michele Ferrero’s 1968 launch in Alba, Italy, and the 1974 Kinder Surprise egg to Kinder treats for festive celebrations.
The Most Trusted Pet Food Brands for Quality and Nutrition
A guide to the most trusted pet food brands, such as Hill’s Science Diet, chosen for quality ingredients and nutrition, plus key steps for new pet owners.
Tony’s Chocolonely – The Dutch Premium Chocolate Brand
How Tony’s Chocolonely became a leading Dutch premium chocolate brand, from Teun van de Keuken’s campaign against slavery in cocoa to its range of bars.
Why I Madly Fell In Love With Versailles
A personal journey to the Palace of Versailles, exploring Louis XIV’s vision, the Hall of Mirrors, court life, fashion and perfume in the Sun King’s palace.