Jewelry
10 articles in this category
The Luxury Watch Brands Pyramid: Who Tops the Hierarchy in 2024
If you’re seeking a practical guide to understand luxury watch brands before making your purchase, our luxury watch brands pyramid is exactly what you need.
The Jewelry Brands Pyramid: A New Hierarchy for Jewelry Brands
The SmartZup Jewelry Brands Pyramid ranks jewelry brands by tier, from mass-market costume jewelry and designer pieces to fine jewelry and haute joaillerie.
Why Is France the Leading Country in Luxury Fashion Brands?
How cities become destination brands, from 2024’s trending summer destinations to the influence of digital platforms and AI on travel choices and overtourism.
From Ownership to Identity: How Brands Shape Experiences and Transform Us
How brands are moving from selling products to staging experiences and personal transformation, with examples from LVMH, carmakers, consumer brands and hotels.
Cartier – That Endless Love Story
A personal story of a family’s Cartier Trinity ring and the history of the French jeweler, from Louis-François Cartier’s 1847 Paris workshop to global icon.
Rolex: A Timeless Icon of Luxury and Investment
Rolex explained: its founding by Hans Wilsdorf, ownership by a private foundation, popular models and prices, investment value and where to buy second-hand.
Seiko: From Humble Beginning to Global Innovations
The Seiko watches story began in 1881, when Kintaro Hattori, a 21-year-old entrepreneur, opened a small watch and clock repair shop in central Tokyo’s Ginza district. His aim was to bring precision timekeeping to a rapidly modernizing Japan.
Spotlight On: Tiffany
Spotlight on Tiffany & Co.: the 1837 jeweler’s iconic designs, why its jewelry is so expensive, its acquisition by LVMH and its famous collectors and stores.
The Ultimate Gifts Pyramid For Her
The SmartZup Women’s Gift Pyramid offers gift ideas for her by price tier, from under $25 upward, for the holidays, birthdays, Women’s Day or any occasion.
Van Cleef & Arpels: The Art of Perfection
Van Cleef & Arpels, from the 1895 union of Alfred Van Cleef and Estelle Arpels to its Place Vendôme boutique, iconic creations and lasting exclusivity.