Mass Market Fashion
6 articles in this category
The Jewelry Brands Pyramid: A New Hierarchy for Jewelry Brands
The SmartZup Jewelry Brands Pyramid ranks jewelry brands by tier, from mass-market costume jewelry and designer pieces to fine jewelry and haute joaillerie.
The Fashion Brands Pyramid: A New Hierarchy for Fashion Brands
We describe the positioning of fashion brands and retailers around the world into a simple hierarchy.
The Fashion Brands Sale Calendar: Must-Know Dates for Leading Brands in 2024
Explore the diverse world of global retail brands fashion sales. Uncover how local holidays and cultural events shape shopping trends in different regions. Dive into Part 1 of our comprehensive guide to not miss any deal!
Spotlight On: Bershka
In a world where fashion trends shift at lightning speed, Bershka is a beacon of bold, daring, and eclectic style. This Spanish fashion brand has grown rapidly targeting young, style-conscious individuals who crave adventure and self-expression in their wardrobes.
The Global Fashion Sale Calendar – Official Sale Dates in 2024
Explore the diverse world of global retail fashion sales. Uncover how local holidays and cultural events shape shopping trends in different regions. Dive into Part 1 of our comprehensive guide to not miss any deal!
Spotlight on – Converse
Spotlight on Converse: from its 1908 founding and the Chuck Taylor All-Star to bankruptcy, the 2003 Nike takeover and its links with music, art and fashion.