Consumer Products
6 articles in this category
The Ultimate Gifts Pyramid for Him
The SmartZup Men’s Gift Pyramid offers gift ideas for him by price tier, from under $25 upward, for holidays, birthdays, Father’s Day or any other occasion.
From Ownership to Identity: How Brands Shape Experiences and Transform Us
How brands are moving from selling products to staging experiences and personal transformation, with examples from LVMH, carmakers, consumer brands and hotels.
Casio: The Symbol of Innovation and Resilience
Casio’s story from its 1946 founding in Tokyo by Tadao Kashio to its first compact electric calculator, digital watches, musical instruments and retro appeal.
Kinder Chocolate: The Perfect Surprise and Sweet Treats for Every Celebration
The Kinder chocolate story, from Michele Ferrero’s 1968 launch in Alba, Italy, and the 1974 Kinder Surprise egg to Kinder treats for festive celebrations.
Understanding the Global Variations in a Product Pricing and Quality
Have you ever found yourself purchasing the same product in different countries, only to be surprised by significant variations in taste, components, and price? It’s a common phenomenon that can leave consumers perplexed.
The Ultimate Gifts Pyramid For Her
The SmartZup Women’s Gift Pyramid offers gift ideas for her by price tier, from under $25 upward, for the holidays, birthdays, Women’s Day or any occasion.